Showing posts with the label Keeping Up With The Joneses

Posts

Keeping Up With The Joneses Social Media Style

Most of us are familiar with the popular idiom, "Keeping up with the Joneses", but not all of us know what it means. Therefore, before I write about how we're still "keeping up with the Joneses" in the 21st century, I thought you might enjoy reading about its origin.  "keeping up with the Joneses [sic]. According to his own account, cartoonist Arthur R. (“Pop”) Momand lived in a community where many people tried to keep up with the Joneses. Momand and his wife resided in Cedarhurst, New York, one of Long Island’s Five Towns, where the average income is still among America’s highest. Living “far beyond our means in our endeavor to keep up with the well- to-do class,” the Momands were wise enough to quit the scene and move to Manhattan, where they rented a cheap apartment and “Pop” Momand used his Cedarhurst experience to create his once immensely popular Keeping Up with the Joneses comic strip, launched in 1913. Momand first thought of calling t...